Privacy Statement

4x4UK respects the privacy of every individual who visits its website. Any information collected about you will be used to fulfil any service you might request, to inform you about new products and services and also to improve how we serve you. Your data will be treated in accordance with relevant European Union and local country legal provisions. Your information will not be disclosed to anyone outside of 4x4UK. The purpose of this privacy policy is to describe the types of information that we collect from you when you visit our site and explain how we use this information.

Data Protection

We protect the data in strict accordance with the Principles of the European Union Data Protection Framework Directives, in particular EU Directive 95/46/EC. This ensures, among other things, that data we hold about you are processed lawfully and fairly. We aim to ensure that the personal data stored will be accurate, relevant and not excessive. We will keep the data up to date and not retain the information longer than is necessary. We will keep data securely to prevent unauthorised access by other people. You have the right to see what is held about you and correct any inaccuracies. 4x4UK will not share or loan any identifiable information about you to any third party without your consent. It is possible to view our site without providing any personal details.

What Personal Information is Collected

We collect your personal information on a registration form. This information may include data such as your name, address, email address and telephone number. We use this information:

1. To send you relevant information about products and services
2. To email you direct replies during fault reporting problem solving etc.

Other Information Collected During Your Visit to Our Site

Whenever you browse the 4x4 UK website, read pages, or download information, our computers automatically record certain information about your visit from the computer you use to access our site. This information does not identify you personally. It just tells us how many visitors come to our site and the types of computers they use. With this information, we can improve our site for all our visitors and make it more useful to you. The information includes the following:

1. The date and time you access our site.
2. How many and which pages you visit during a 'session' on our site and how long you were on the site.
3. Your Internet domain name (this might be your internet service provider such as aol.com or your place of work) and the "IP" address (this is a number assigned to your computer whenever you are surfing the web) which allows you to access our website.
4. The Internet browser you use (e.g. Microsoft Explorer or Netscape) and your computers operating system (e.g. Windows 98).

Use of Cookies

We may use cookies on the 4x4UK site. A cookie is a line of text and numbers that is created by our website and stored on your computer when you visit our site. The cookie does not collect or contain personal information about you and poses no security or virus risk to your computer. When you return to our site, the cookie associates your computer with the information that you gave us when you first visited or registered and therefore helps us to remember you. This can save you time. Of course, you can still make full use of the site if you specifically choose not to accept the cookie on your browser.

Protection of e-mail Adresses

Your email address is only used for the purposes of replying to you.